About

Our team developed strategies to increase adoption and retention rates of Google Business Solutions tools, with a focus on small to medium companies.

Despite Google's reputation and low pricing, their Business Solutions tools were experiencing low adoption and retention rates with small and medium-sized businesses. User research of potential, existing and previous users was conducted to identify consumer needs and underlying issues. Research analysis resulted in the identification of a major barrier to adoption and retention:

A lack of marketing knowledge and strategy among small businesses.

Solutions

Small businesses lacked the marketing experience to develop a well-defined marketing strategy. This resulted in the tools being used ineffectively, causing low retention rates. Google's documentation focused on functionality and provided little marketing assistance.

Design Principles and Solutions

Assist businesses in developing their marketing strategy:

• Provide in-depth case studies detailing successful marketing strategies
• Provide a process overview detailing how the tools can be used synchronously
• Develop a recommendation engine that interprets analytics data changes and provides possible next steps